Reading a franchise network through its WhatsApp groups

Film

Chapters

1. 0:00 How it actually runs
2. 0:09 The four reads
3. 0:21 A missing paragraph in the standard
4. 0:32 A quiet clinic
5. 0:45 Workarounds
6. 1:01 Patterns, not people
7. 1:19 Somewhere you cannot read
8. 1:29 What the reading should produce
9. 1:46 Faster than anything head office has built
10. 1:59 Belong in a controlled process

The field note

• Reading a franchise network through its WhatsApp groups