Start here

The shortest way into this site.

Most people land here from a search result or a profile, carrying one problem. This page is built to hand you the right piece in about a minute, then get out of the way.

01 / What this is

This site is method writing. How I think about clinical quality, franchise standards, process design, training, brand protection and automation, set down from operating experience so another senior operator can test it against their own network and disagree in specifics.

It is not a CV, and it does not represent an organisation. No employer is named, no client, no clinic, no colleague, no patient, and no number lifted out of an internal system. My employment history lives on LinkedIn, where it belongs. The reasoning lives here.

So there are no case studies with logos on them. What you get instead is the method underneath the case study, which is the only part that travels to your situation anyway.

More on how I work

02 / If you have five minutes

Three pieces that show the method.

One on standards, one on the gaps between people, one on how I read a whole business before touching any part of it.

04 / How I write

Written from the work, inside a boundary that does not move.

Every piece starts from something I have had to run, not from a literature summary. First person, plain words, no borrowed consultancy house style. Where I am unsure, I say so in the piece rather than rounding it up into confidence. Three rules hold everywhere on the site:

  1. 01No employer, client or brand is named.
  2. 02No number taken from an internal system.
  3. 03No identifiable colleague, doctor, clinic, partner or patient.

The most specific this site ever gets is a reference to networks I have worked in. That is deliberate, and it is what makes the rest of it publishable.

Read the editorial boundary

05 / Where to go next

Three doors, depending on why you came.