Counting the competitors: how to size a city's clinic market

Film

Chapters

1. 0:00 A city's population is not a market
2. 0:05 The number you want is the gap
3. 0:25 Travel time, not distance
4. 0:35 The catchment census
5. 0:48 Rooms are the ceiling
6. 0:58 Conversion tells you who pays
7. 1:05 The capacity already standing
8. 1:15 Concentration tells you what fight you are in
9. 1:31 It is a ceiling
10. 1:40 One India can promise and keep

The field note

• Counting the competitors: how to size a city's clinic market