Videos / Film
Automating patient communication without automating the relationship
2 minutes. The field note, shown rather than read.
Chapters
- 0:00 The four hours after a patient replies
- 0:10 Machine sent, and should be
- 0:20 A named human with a clock against their name
- 0:33 The message ladder
- 0:53 Do not send the message at all
- 1:06 Somebody is listening
- 1:15 Tone is a policy decision, not a copywriting one
- 1:28 Automation creates inbound
- 1:39 The rota is the actual product
- 1:48 A time window the service can actually staff