Videos / Film

Automating patient communication without automating the relationship

2 minutes. The field note, shown rather than read.

Chapters

  1. 0:00 The four hours after a patient replies
  2. 0:10 Machine sent, and should be
  3. 0:20 A named human with a clock against their name
  4. 0:33 The message ladder
  5. 0:53 Do not send the message at all
  6. 1:06 Somebody is listening
  7. 1:15 Tone is a policy decision, not a copywriting one
  8. 1:28 Automation creates inbound
  9. 1:39 The rota is the actual product
  10. 1:48 A time window the service can actually staff

The field note