A sales strategy for a medical business that survives contact with a patient

Film

Chapters

1. 0:00 A harder sales approach
2. 0:22 Three decisions in the sales record
3. 0:49 Speed beats persuasion
4. 1:08 Ask the candidacy question first
5. 1:29 The first piece of care
6. 1:43 Write down what may be promised
7. 2:06 Price is a trust event
8. 2:26 Pay for the behaviour you actually want
9. 2:48 Four numbers, not forty
10. 3:07 Straightforward with people

The field note

• A sales strategy for a medical business that survives contact with a patient